ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company's marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital online marketing strategy may well be devised by a full service digital marketing agency.
When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the business as well as developing the equity of the brand.
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The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business's brand. If the business chooses to take care of this content marketing in house as opposed to making use of a digital marketing company then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.
So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing - this content will be created and published strategically on portals, blogs, websites and via sociable media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots to be able to implement the business' digital marketing strategies.
From the various social media channels that may be used to publish related company content; along with the [say] the business blog and other authority blogs. Remembering that there will be associated links within each piece of content - subsequently users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.
The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the business in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.